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How to Close More Sales With Just 
2 Questions, Zero Pressure & 95% Success

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Attention: Entrepreneurs and Sales Professionals...

Discover The Best Practice In Closing Sales As Proven By Science

WARNING: If You Want to Get Customers to Commit and Move Forward, But You're Worried About Having to Pressure or Become Something You're Not, Read This Entire Letter Right Now

Did you know that 50-90% of all sales encounters end without any commitment being asked for?

50 to 90%

It varies a bit by industry but 50% is the low number.

Why is that?

It basically boils down to just two reasons:  Will & Skill.  Will, is having the desire and being comfortable asking.  And skill is knowing how to ask.

Which of these two do you think is the most common reason that people don't ask for commitment?

Both of these are big factors, but between the two, not having the will or courage to ask is the bigger challenge.

Now, the good news is, I'm going to help you with both these things right now.

How to Double or Triple Your Close Ratio Without Using Pressure or Becoming Someone You're Not

A massive contributor to this mind-boggling statistic is the fact that 99% of the closing techniques being taught today are manipulative.   

They are.   And they all have names.

There's: The Alternate Choice Close, or The Yes-Set, or The Impending Event Close, or even the "What Would Jesus Do Atomic Bomb Close."  (and no, I'm not kidding, that's a real close)

There's a million of these closing gambits and they're all manipulative. 

You want to know why 50-90% of all sales encounters end without any commitment being asked for whatsoever?  It's not because people are afraid to ask. 

It's because every one of these techniques damages trust.  And we don't want to damage our relationship.

What we want is genuine, long-lasting relationships that last for a lifetime. Don't we?

The reason people don’t ask for commitments is because we instinctively know that all these sneaky gambits damage trust.  So rather than use a manipulative technique that damages trust, they just don't do anything

At least that's what I used to do...

The Key to Closing Without Manipulation

But there's a better way.
  • A way that doesn't damage the relationship
  • A way that makes the customer feel like they're in control
  • A way that makes you a consultant and coach, rather than a pushy salesperson
  • ​A way that has been tested by science to be the most successful

Proven By Science 

That way is The Perfect Close and you don't even have to take my word for it.
Gong.io is a call analytics company that specializes in analyzing outbound sales calls.  They analyzed over 1 million sales calls looking for the answer to this question:

What is the best closing approach there is?

And after analyzing over a million sales calls they determined that The Perfect Close is hands-down the best closing approach.  Bar none.  And, that top performers use it an average of three times per hour.  

Per hour!  Which should suggest to you that it doesn't get old the more you use it. 

No Gimmicks, No Manipulation

Many sales professionals and entrepreneurs get nervous when we start talking about closing because their worried that they'll have to change who they are or become something they're not in order to close business.

So let me assure you that with The Perfect Close that is absolutely not the case.

There are no gimmicks.  There is no manipulation. 

It is 100% genuine and 100% authentic and will be 100% in alignment with your personal values.  I guarantee it. 

In fact, not only will it make you more successful, you'll also find more joy and satisfaction in your day-to-day selling. 

And that's a great place to be. 

I Believe You've Been Called to Change Lives With the Products and Services You Sell

I believe that you've been called to change lives with the products and services you sell.

Every solution we sell, helps someone achieve a goal, fulfill a dream or avert a crisis.

Every solution, regardless of how large or small it might be, helps a real person move from where they are to where they want to be.

And our job as professionals is to help them achieve that goal by facilitating each little commitment it takes for them to get there.

So it's about much more than just advancing the sale - it's about leadership.
It's about being a coach and facilitator.

That's how you change the lives of your customers.

And, that's how you grow your own business and income.

The Perfect Close: The Best Practice & Techniques for Closing The Deal

The Playbook for Authentically Advancing Every Opportunity to Closure...

After I made my accidental discovery, of The Perfect Close, I spent the next two years of my life geeking out on the topic and trying to understand why it works from psychology perspective.

And I eventually wrote The Perfect Close, which is the playbook for authentically advancing every opportunity to closure.

And today, I want to give you a free copy.

I'm doing it because there are still too many sales professionals and entrepreneurs struggling (like I was) because they don't know way to close business that doesn't make them feel slimy.

The Perfect Close Works For Any Kind of Sale Including: 

  • Consulting
  •  Direct Sales
  • Financial Services
  • ​Healthcare
  • ​Human Resources
  • ​Insurance
  • IT Software & Services / Saas
  • ​Manufacturing
  • ​Marketing & Advertising
  • ​Real Estate
  • ​Services
  • ​And Many More...!
And now I want to help you close more sales, so you can geometrically grow your business as well! 

Send Me Your Address...

I'd like to rush a FREE copy of my brand new
hardcover book to your doorstep, ASAP!

Like I mentioned before, this book is free. I'll pay for the book and all I ask is that you help me cover the shipping and handling cost and we'll send it anywhere in the world! If you would prefer to listen to the audiobook, I also have it for sale for a small fee once you put your details in below...

When You Get This Best Selling Book For FREE... Here Are A Few Of The Secrets You'll Discover...

Inside The Perfect Close  I will be sharing with you 35 secrets to help you close more sales.

Here's a sneak peak at what you'll discover inside your free copy of this new book:

Section #1:  New Science

  • Secret #1:  New science and what we now know about selling that changes everything about closing for the better.
  • Secret #2:  Exactly why most closing techniques are counter-productive and will actually hurt your chances of closing.  Why closing is more effective when it isn't high-pressure or manipulative.  Why the common misconception of what closing is will cause you to lose sales and joy you'll feel when you discover what closing really is.  
  • Secret #3:  The 7 Deadly Myths of Closing and the science that proves them wrong.  Why past the first attempt, there is a negative correlation between the number of times a salesperson asks for a close and sales success.  Why traditional closing techniques damage trust and will cause you to perform 21% worse.  How manipulative techniques that sometime work on small sales drastically backfire on large sales.  Why clients are less happy when making purchase decisions under pressure and what to do instead.  And more!
  • Secret #4:  How the data shows that you do have to make an effort to close the sale.  The sales will not close itself.  And that by asking for commitment in the right way you can move the sale forward without being pushy.
  • ​Secret #5:  Why the best approach actually must be easy in order to be successful.
  • ​Secret #6:  Why 50-90% of all sales encounters end without any commitment being asked for, and the key to asking for commitments that will get your success into the 90-95% range.
  • Secret #7:  How science has advanced our understanding of sales and why it's critical that you understand the difference between an Advance, a Close and a Continuation.  Also the two reasons from behavioral science that explain why the practice of getting Advances is so effective.
  • ​Secret #8:  The little-known secret of the #1 biggest factor that determines sales call success that is 2-4 times more important than any other factor.  Also how to leverage that factor to every sales encounter inherently valuable and have your customers profoundly grateful you met.
  • Secret #9:  How Extrapolation Bias is either helping you or killing you in your sales encounters and why it is at the very root of why salespeople lose to inferior solutions.
  • ​Secret #10:  Why how you sell is a sample of how you solve.  How clients have redefined value and what they *really* want from their sales experience with you.  The crucial difference between Data, Information and Insight and what your clients want most.  And the one thing you can do in each sales encounter (as proven by science) that will literally cause customers to want to pay a premium for your solution.

Section #2:  Mindset

  • Secret #11:  How to move to a Zen-like state where closing is effortless and 100% aligned with your personal values.
  • Secret #12:  Cutting-edge psychology that explains why The Perfect Close works, and why your intent matters more than technique does.
  • Secret #13:  How and why you won't need to change your personality (nor should you even want to) in order to close most successfully
  • Secret #14:  The only two reasons why salespeople fail at asking for commitments and how to address both.
  • Secret #15:  Why nonverbal communication is killing your sales.   The little known science behind how your mindset affects your nonverbal communication and exactly how to quickly get into the right mindset that will have you communicating all the right nonverbal messages to your clients.
  • ​Secret #16:  The paradigm-shifting, deeper meaning to sales, selling and closing that will bring you fantastic joy while you achieve more success for both you and your clients.

Section #3:  Sales & Selling

  • Secret #17:  How to add continuous momentum and advance your sales in a way that culminates in more closed business and faster closed business.
  • Secret #18:  How to advance the sale in a way that makes clients feel more educated, in control, and causes them to see you as a facilitator and consultant.  (rather than a pushy salesperson)
  • Secret #19:  How to add value to every single meeting you have, and how to plan your meeting in a way that differentiates you from your competition.
  • Secret #20:  How to step yourself through what to do next during a client encounter with you even knowing what the most appropriate next-step is!
  • Secret #21:  The 3 Magic Pre-call Questions that will raise your sales call effectiveness 10,000%.
  • Secret #22:  The 3 core components of your value proposition and how to create a strong value proposition for your solution.
  • Secret #23:  The 5 steps to identifying the Advances for your specific type of sale and how to identify your Ideal Advance as well as the best Alternative Advances for your next sales call.
  • Secret #24:  Why every sales encounter must be inherently valuable and the 7 keys to blowing your client's minds with the value of your sales call in such a way that will cause them to want to pay a premium for your solution - as proven by science.
  • Secret #25:  The difference between Sales Objectives and Call Objectives and the key to avoiding the mistake nearly 80% of salespeople make when setting them.
  • ​Secret #26:  The 2 keys to crafting questions that are inherently valuable to clients that will cause them to see you as a valuable asset and trusted advisor.
  • Secret #27:  The hidden secret about agendas that nobody is using and how to use it to 10X your sales call effectiveness.
  • Secret #28:  The key questions you should be asking before each sales encounter that will make each sales call a breeze and an enjoyable experience for both you and your client.​

Section #4:  Closing

  • Secret #29:  How to ask for commitments in a way that doesn’t require that you change your personality or become someone you’re not.  (It will be 100% in alignment with your own personal values.)  In a way that is easy and completely nonconfrontational.  In a way that completely eliminates the tension and stress felt by both clients and professionals.  Clients will see you as a valuable facilitator that sets you apart from your competition and builds long-lasting relationships that go beyond a simple transaction.
  • ​Secret #30:  How to ask for commitments in a way that is nearly always successful (in the 95% range), is zero pressure for you and your client, and involves just 2 questions.
  • Secret #31:  The 2 questions of The Perfect Close that are proven by science to be the best-practice in closing sales.
  • Secret #32:  5 variations of The Perfect Close that will boost your sales encounter success to the 95% range.
  • ​Secret #33:  How to use The Perfect Close to produce an actual close, or move the sale toward a decision - every single time you use it.
  • ​Secret #34:  How to achieve more than one Advance on each sales encounter.
  • Secret #35:  How to ask for commitments in a way where prospects cannot reject you or your suggested course of action.  (this is real)
  • ​And more!​

Send me your address...

Like I mentioned before, this book is free.  I'll pay for the book and all I ask is that you help me cover the shipping and handling cost and we'll send it anywhere in the world!  If you would prefer to listen to the audiobook, I also have it for sale for a small fee once you put your details in below...

What Are Others Already Saying About 'The Perfect Close?'

"The Perfect Close will give you the clarity, confidence and competence to make every sale natural. This book is one of my all-time favorites. Every seller will benefit by reading The Perfect Close." - Deb Calvert President of People First Productivity Solutions and author of DISCOVER Questions Get You Connected

"In my book, The Only Sales Guide You'll Ever Need, I said that there were no books on closing that I could recommend. At all. I changed my mind. You should read The Perfect Close right now." - Anthony Iannarino Author of The Only Sales Guide You'll Ever Need & The Sales Blog

"I have read literally hundreds of sales books and I would put this one in my top ten. The Perfect Close will give you excellent ideas and tools to dramatically increase your sales effectiveness, I very highly recommend you read it."  - John Spence, One of the top 100 Business Thought Leaders in America & author of Awesomely Simple: Essential Business Strategies for Turning Ideas Into Action
"Works Immediately!"
"The closing technique is so simple and effective, it's ridiculous and can be learned and deployed immediately.  I burst out laughing every time I put the phone down after using this and I think you will too.  It's so clever!"  - Nigel Heaton
"Completely Unique"
"This sales approach is very different from everything else I have ever learned about sales and closing.  I always went into sales meetings with a good measure of trepidation.  Now I'm excited and empowered.  I highly recommend this course to any aspiring sales professional!" - Jared Felker
"Game-changing Book!"
"Simple yet brilliant.  In my business one sale can be worth thousands in revenue for my company, so I can't afford to miss out on deals.  What I like most about it is I don't have to change my friendly personality and be something I'm not.  I implemented some of these sales gems my next day back at work.  It's very easy to put into action!" - Andre Little
"I've never been a fan of "closing" techniques, but James Muir's powerful new book The Perfect Close had radically changed my perspective. The entire book is clear, concise and incredibly practical, and the powerful, fool-proof closing questions Muir offers in Chapter 12 are worth the price of admission alone! Count me in as a fan of James Muir and this must-read book."  - Mike Weinberg Consultant, Speaker and Author of the #1 Amazon Bestsellers New Sales. Simplified. & Sales Management. Simplified.

"The Perfect Close approach is hand-down the best practice for advancing and closing sales today. Easy to read. Easy to understand. And easy to implement. Recommended for all professionals everywhere."  - Robert Terson, author of Selling Fearlessly: A Master Salesman's Secrets For The One-Call-Close Salesperson

"James is a first-hand sales leader in the field everyday making it happen. This book allows us to benefit from his knowledge and most important of all it helps us with the piece many people struggle with, closing the sale. If you can't close a sale then everything else you've done up to that point is wasted."  - Mark Hunter, international speaker and author of High-Profit Prospecting & High-Profit Selling
"Deceptively Simple"
"The closing method that James describes is deceptively simple.  I have been using the method almost daily since finishing the book and it has been powerful for me.  Understanding the difference between rejecting an action vs. rejecting the TIMING of an action has upped my sales game significantly!" 
- Matt Smith
"A cracking read even after 20 years in sales.  Simple ground breaking advice that cuts through the dross of sales!" 
- Sarah Rositer
"It's The Real Deal"
"It's helped me close more sales.  Is it what it says it is." 
- Albert Boateng
Don't let the title fool you, this is not a gimmicky close books.  James outlines the steps it takes to win no matter what you sell, or how long you have been selling.  He introduces the "why", the "what", and the "how" for each step along the journey. This book is fun to read.  You'll find yourself reviewing specific steps, allowing you to perfect your approach.   And with every win you increase your return on the time your invested to read this book.  - Tibor Shanto, International Speaker and bestselling author of Sales & Consequences & co-author of Shift!: Harness The Trigger Events That Turn Prospects Into Customers

"I love everything about this book. It's methodical without being boring.  It utilizes psychology and science without getting too complicated.  And I haven't even gotten to 'the perfect close' which delivers on its promise.  The Perfect Close should be on the bookshelf of every sales professional and sales manager.  I cannot recommend this book enough to anyone who wants to close more business."  - Andrea Waltz, Co-Author, Go for No! Yes is the Destination, No is How You Get There 
"The Perfect Close is a handbook on success--your customers,' your company's, and your own.  James Muir's rich experience of helping customers and his team achieve success comes out in this well thought-out approach.  Follow James' approach and you will have discovered the Perfect Close."  - David Brock, President at Partners In EXCELLENCE & author of Sales Manager Survival Guide: Lessons from Sales' Front Lines
"Elegant in it's Simplicity"
"The Perfect Close is elegant in its simplicity, and yet can be applied to any sales situation, both directly and rapidly. The system can be implemented in any sales process within hours of learning, and improves with dedicated practice and daily implementation." 
- Michael Guest
"Collaborative Rather Than Manipulative"
"The Perfect Close is perfect for salespeople who want to learn a simple and effective approach to advancing the sale through each stage of the sales process and ultimately close the deal. James Muir's method is collaborative rather than manipulative (no cheesy tricks or "techniques"), easy to learn and apply, and natural and stress free (for the seller and the buyer).  Highly recommended!"   - Don Mulhern
"Can Be Used Immediately"
"What's amazing about this book, is that it can used adapted, and implemented right away by anyone at any level of their sales ability and experience.  James Muir, lays out a very easy to follow map of the process from beginning to end.  The approach is brilliant in its simplicity, which makes it easy to follow.  I really love the questions to ask yourself before the call, the explanation of how to give or add value, and the difference between a continuation and an advance.  - Peter Morrell

As You Can See...

The Perfect Close Has Already Helped 
Countless People Around The World...

The Question Is, Are YOU Next?

Send Me Your Address...

I'd like to rush a FREE copy of my brand new
hardcover book to your doorstep, ASAP!

Like I mentioned before, this book is free. I'll pay for the book and all I ask is that you help me cover the shipping and handling cost and we'll send it anywhere in the world! If you would prefer to listen to the audiobook, I also have it for sale for a small fee once you put your details in below...

Claim Your FREE Book Now and

Get These FREE Bonuses!

Bonus #1 - The Perfect Close Crash Course

"How to Use The Perfect Close, 45 Minute Keynote Video on How to Apply The Perfect Close!"

Total Value: $995

When you get your copy of The Perfect Close, I’m going to give you a 45 minute keynote address video that you can start watching now, while you wait for your book to arrive.

I call it The Perfect Close Crash Course and it will:
  •  Teach you the 2 key reasons why professionals don't ask for commitments and exactly how to solve it
  • You'll learn the difference between Advances and Continuations
  • ​You'll learn exactly what about traditional closes that damages trust and causes customers to feel manipulated
  • ​You'll discover how to ask in a way that doesn't damage the relationship, makes the customer feel like they're in control and makes you a consultant and trusted advisor.
  • ​You'll learn a special variation of The Perfect Close that gets the customer to tell you when they can close without you telegraphing any sort of discount or concession.
  • ​And best of all, I'll share a paradigm-shifting true story, that will forever change the way you see sales and selling.
  • ​Not only will you come to truly understand that selling is serving, but you'll find selling motivating in its own right
Attendees just like you paid $995 each to see this keynote, and you can get it right now for free.

Get This For FREE When You Order Your 
Copy Of The Perfect Close Today!

Bonus #2 - The Perfect Close Crash Course Slide Manual

"How to Use The Perfect Close, Companion Presentation Slide Manual on How to Apply The Perfect Close!"

Total Value: $99

When you get your copy of The Perfect Close, not only will you receive the 45 minute keynote address that you can start watching now while you wait for your book to arrive, you'll also receive the full presentation slide manual I used for the keynote!

So, literally, with these two bonuses you can get yourself up and running in less than an hour while you're waiting for your book to arrive!

Attendees had to snap pictures with their cell phones to get just a portion of these slides and you'll have them all at your fingertips as you watch the video!
Again, attendees just like you paid $995 each to see this keynote, and you can get it right now for free.

Get This For FREE When You Order Your 
Copy Of The Perfect Close Today!

Like I mentioned before, this book is free.  All I ask is that you help me cover the printing and postage costs of $9.95 US or $19.95 International, anywhere in the world!

Oh, and in case you're wondering...

There Is NO CATCH!

I know there are some websites out there that offer you something cool for free, but then stick you into some program that charges your card every month.

This isn't one of them.

There's NO hidden "continuity program" - and in case you're wondering why I'm doing this...

Well, there are actually a couple of reasons...
  • It's my way of saying thank you for being a dedicated subscriber.
  • ​​Because (unlike other "guru's") I don't make all of my money teaching others how to make money (I am a real VP of sales with my own team working in the real world every day)... so because of that, it doesn't hurt me to share with you my best stuff.​
  • ​​I get one of my products in your hands, and when you see how awesome it is, it should get you excited to buy other stuff from me in the future.
  • ​Lastly, my goal is to take the dysfunction out of selling.  And changing the way the world does *closing* is a big, big part of that.  I want this message out there.

Time Is Of The Essence...

Here's why...

We've only printed a few thousands copies of this book, and when they're gone... well, they're gone!

If this page is still here, then the offer is live. But I reserve the right to pull it down at any time.

Here is my personal guarantee!

I 100% guarantee that you'll love this book, or I'll return your $9.95 shipping and let you keep the book anyway.

That's right. You don't even have to send anything back.  Just email me or call the number on your receipt and I'll give you back your money with no questions asked.   (And by the way I have that same guarantee on Amazon, and I've never had to refund a book)

Sound fair?

Let Me Show You EVERYTHING You Get 
When You Order 'The Perfect Close' Today!

  • Copy of The Perfect Close - The Secret to Closing Sales
  • ​The Perfect Close Crash Course 45 Minute Keynote Video
  • ​The Perfect Close Crash Course Slide Manual
  • ($ 24.95 Value)
  • ($995.00 Value)
  • ($ 99.00 Value)

Total Value: $1,118.95

Get Your Copy Today For


Just Cover Shipping On The Book

This Is Truly A Limited Offer, So Claim Your FREE Copy Now Before They're All Gone...

Thanks for taking the time to read this letter and I hope you enjoy the book!

James Muir

P.S. In case you're one of those people (like me) who just skips to the end of the letter, here's the deal:

I'm mailing you a 180-page book, "The Perfect Close - The Secret to Closing Sales" (that retails at $18.95) for FREE.  Yes, this book is free, and all you pay is $9.95 US or $19.95 International anywhere in the world.

There's no catch... no gimmicks... You will NOT be signing up for any "trial" to some monthly program or anything like that.

If fact, if you don't love the book - I'll even refund your shipping costs (and you don't have to ship the book back).

So, Click the button below to get your FREE copy now. You won't regret it.

Get Your FREE BOOK, Send Me


I'd like to rush you a FREE copy of my brand new book to your doorstep, ASAP.
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